Jewelry That Breaks With Tradition in The New York Times

Jewelry That Breaks with Tradition by Kathleen Beckett, published in The New York Times

http://www.nytimes.com/2015/03/18/style/international/jewelry-that-breaks-with-tradition.html?_r=0

By interviewing Eddie Borgo, a New-York based jewellery designer; Marie Lassange, head buyer of fine jewellery and watches at Le Bon Marche in Paris; Joel Towers, Executive Dean of Parsons: The New School of Design, and Stephen Webster, London jewellery designer, Beckett tries to find a reason for the new forms and materials found in the jewellery market today.

With the help of these four, Beckett uncovers some key details in jewellery design today. It is not just the creative atmosphere among the designers themselves that has produced a surge in this contemporary style but also the creativity with which customers are choosing to wear their jewellery. Stephen Webster discusses one important change with Beckett: the fact that “[w]omen are now buying jewelry for themselves,” and as he puts it women take risks, men don’t. Personally I agree, designers would have had to make jewellery both attractive to the women wearing it and the men buying it twenty or thirty years ago, whereas now they can create specifically for the women themselves without the fear of not selling their designs.

Another important aspect to selling these designs is that they are still made in expensive materials – perhaps not the gold and diamonds that most people are used to but materials are considered luxurious today.

References

Beckett, K., 2015. Jewelry That Breaks With Tradition. The New York Times [Online] 17 March
Available at: http://www.nytimes.com/2015/03/18/style/international/jewelry-that-breaks-with-tradition.html?_r=0
[Accessed 13 April 2015].